Storytelling for Authentic Voices – Storytelling Take #2

Developing authentic voices is one of the hardest things in the age of AI. Here’s what to think about when jumping on the personal branding trend. Above all, make sure you don’t sound like everyone else. to fall in love with Galatea. In his Metamorphoses, Ovid tells of the legendary sculptor Pygmalion. He abandons all […]

Storytelling for Introductions – Storytelling Take #1

When faced with the task of storytelling for introductions, people have real trouble with their origin story. They always get hung up on what sounds most formidable, which story will present them in the best possible light. Here’s a tip – when it comes to storytelling for introductions, the story itself doesn’t matter. What matters […]

COPYWRITING IN MARKETING GUIDE: WIN THE LONG GAME

Copywriting for the sake of copywriting in marketing will take up limited resources without achieving its purpose. And copy always has a purpose. We’re here to answer that question – how to achieve the goals set for copy? I must be honest here – I spent 30 minutes debating whether I should describe copywriting in […]

WHAT IS COPYWRITING: DEFINITION BY A COPYWRITER

Have you ever wondered what makes certain words and messages more convincing than others? What is copywriting and what makes it so important for businesses today? I invite you on a copywriting journey into a world of words, copy that sells, and one too many tools, to answer that exact question. You’ve found the right […]

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