In our efforts to offer stories we perceive as engaging, we fall victim to complexity. When, in fact, we must strive for storytelling simplicity. Not because we want to underestimate our target audience, but because we won’t try to confuse our friends and relatives. Here’s a story to help you remember that. “Write for idiots.” […]
Storytelling for Authentic Voices – Storytelling Take #2
Developing authentic voices is one of the hardest things in the age of AI. Here’s what to think about when jumping on the personal branding trend. Above all, make sure you don’t sound like everyone else. to fall in love with Galatea. In his Metamorphoses, Ovid tells of the legendary sculptor Pygmalion. He abandons all […]
Storytelling for Introductions – Storytelling Take #1
When faced with the task of storytelling for introductions, people have real trouble with their origin story. They always get hung up on what sounds most formidable, which story will present them in the best possible light. Here’s a tip – when it comes to storytelling for introductions, the story itself doesn’t matter. What matters […]
eARC Review: John Scalzi & Starter Villain
Starter Villain by John Scalzi is yet another sci-fi treat by an all-time favorite author. I had the pleasure of reading a free copy of the book thanks to the publisher and NetGalley. After loving The Kaiju Preservation Society to bits, when I got approached to read Starter Villain in exchange for an honest review, […]
COPYWRITING IN MARKETING GUIDE: WIN THE LONG GAME
Copywriting for the sake of copywriting in marketing will take up limited resources without achieving its purpose. And copy always has a purpose. We’re here to answer that question – how to achieve the goals set for copy? I must be honest here – I spent 30 minutes debating whether I should describe copywriting in […]
Review: Nicholas Conley & Ending Forever
Ending Forever by Nicholas Conley is a short, fast-paced sci-fi read that deals with topics like death and loss. The author approached me and offered a free copy of the book, and I appreciate that. Below we’ll dive into the details of the book and what made it enjoyable. I must say the short synopsis […]
WHAT IS COPYWRITING: DEFINITION BY A COPYWRITER
Have you ever wondered what makes certain words and messages more convincing than others? What is copywriting and what makes it so important for businesses today? I invite you on a copywriting journey into a world of words, copy that sells, and one too many tools, to answer that exact question. You’ve found the right […]
eARC Review: A.C. Wise & Hooked
Hooked by A.C. Wise is, I believe, the first Peter Pan retelling I’ve read. I got a free copy of the book thanks to NetGalley and the publisher, Titan Books. And I got… hooked. Heh. The book was such a pleasant surprise, I gobbled a third of it in a couple of hours. It whetted […]
Review: Malcolm Gladwell & Talking to Strangers
Talking to Strangers by Malcolm Gladwell was a haunting, compelling read that took me by surprise. I’m not big on non-fiction books, but I’ve read a few here and there. And I’m obviously late to the Gladwell train. When I spotted the book, the title alone was enough to pique my interest. As someone incapable […]
eARC Review: Olivie Blake & The Atlas Six
The Atlas Six by Olivie Blake is one of the best reads I’ve had in 2022. This review is way overdue, but I was in no way capable of writing it after finishing the book. It had to settle. A big thank you to NetGalley and the publisher for providing me with a copy of […]